We started this company because we saw a growing need to prepare young children for a future filled with technology. At the same time, we know the importance of unstructured play, of exploration, and of tangible toys. So we were frustrated with all of the tech-heavy and screen-based learning materials out there. We spent years researching alternatives, exploring tactile, traditional approaches such as the Montessori Method. We realized that there was an extraordinary opportunity to design simple and beautiful materials that carry forward a timeless approach to developmentally appropriate learning.